Google Business Profile Posts: Do They Help You Rank Higher?

Let’s cut straight to it. If you’re counting on Google Business Profile (GBP) posts to bump up your ranking in Google Maps, here’s the truth: they don’t.

Yep, I’ve been there. Tested it. Experimented with every trick in the book—linking, GPS-tagged images, creative captions. The result? Nada. Zilch. Zero.

But hold up, don’t leave just yet. There’s more to this story than rankings.

What Are Google Posts Actually Good For?

I’ll admit it: I almost wrote off Google posts altogether. But then I flipped the perspective.

What if the purpose of Google posts isn’t about climbing the ranking ladder? What if it’s about something just as important—converting better?

This is where the magic starts.

Picture This…

Let’s say you’re browsing for a service—maybe even one like mine, Spray Media. You find a business on Google, scroll down the listing, and land on their posts.

What grabs your attention more?

• A generic update about their hours?
• Or a glowing testimonial that proves they’re the real deal?

Exactly. That second option gets you every time.

Leverage Social Proof for Conversions

This realization changed how I approach Google posts. Instead of trying to “game” rankings, I shifted my focus to using posts for what they’re truly good at: driving trust and conversions.

Here’s what I post now:

• Customer reviews: Real words from real clients.
• Case studies: Stories that show results, not just promises.
• Trust-building content: Posts that give people a reason to say, “Yep, I trust these guys.”

And you know what? It works. When potential customers see proof that others trust you, they’re far more likely to hit that “Contact” button.

The Big Takeaway

If you’re using Google posts, don’t focus on rankings. Focus on making those posts work harder for your business by optimizing them for conversions.

• Share stories that build trust.
• Highlight your successes.
• Post with a purpose that moves someone closer to saying “yes.”

Stop chasing rankings with tricks and hacks. Instead, put your energy into creating action-driving content. That’s where the real gold is for your Gold Coast business.

Ready to Grow?

If you’re on the hunt for actionable ways to grow your online presence, we can help. At Spray Media, we specialize in SEO, websites, and strategies that actually move the needle—whether you’re in Gold Coast or beyond.

Let’s make your GBP and website work smarter, not harder.

Learn more about our Gold Coast SEO services.