When it comes to search engines, Bing isn’t the first name that comes to mind. For years, it’s been overshadowed by Google—and even laughed at.

But here’s the surprise: Bing now powers ChatGPT’s web search.

And with ChatGPT being deeply integrated into Apple phones, Bing has become more important than ever.

If you’re a business owner in the Gold Coast, this is your chance to get ahead. Whether you’re a local café, a tradesperson, or a digital service provider, ensuring Bing and ChatGPT can find your content could give you the edge over your competitors.

Why Bing Matters More Than You Think

Gold Coast locals are already turning to AI tools like ChatGPT to ask questions about nearby services:

• “What’s the best café on the Gold Coast?”
• “Who does reliable plumbing in my area?”
• “Which digital agency offers SEO services near me?”

What many people don’t know is that ChatGPT pulls much of its data directly from Bing. If Bing doesn’t know about your business, there’s a good chance ChatGPT won’t either.

The Opportunity for Gold Coast Businesses

Right now, most businesses aren’t paying attention to Bing. They’re focused on Google, which means fewer competitors are actively optimizing for Bing’s search engine.

For businesses in the Gold Coast, this presents a golden opportunity. By ensuring Bing knows about your website, you’re not only making it easier for AI tools to find you—you’re also strengthening your visibility for local searches.

How to Get Bing to Recognize Your Site

Setting up your presence on Bing is quick and easy. Here’s how:

1️⃣ Create a Bing Webmasters account

• Go to Bing Webmaster Tools and sign up for free.

2️⃣ Submit your sitemap.xml file

• This tells Bing where to find all the pages on your website. It’s like handing them a GPS map of your site.

3️⃣ Request a crawl

• Don’t wait for Bing to find you. Take control and ask it to crawl your site.

4️⃣ Focus on local SEO

• Make sure your website mentions the Gold Coast in key places like your About Us page, blog posts, and meta tags.

The Local SEO Boost

By optimizing for Bing, you’re also giving your website an indirect boost for Google and other search engines. Why? Because search engines love sites with strong local signals.

For businesses on the Gold Coast, this means including:

• Your address and phone number on every page.
• Locally relevant keywords like “Gold Coast café,” “Gold Coast plumber,” or “SEO services in the Gold Coast.”
• Positive reviews on platforms like Bing Places, Google My Business, and Yelp.

Stay Ahead of the Curve

While other businesses wait for Bing to “maybe” find their sites, you can take action today. This proactive step puts you ahead of the competition and makes sure AI tools like ChatGPT know about your business.

Don’t leave your visibility to chance. Set up your Bing Webmasters account, optimize your site, and let both search engines and AI work for you.

Final Thoughts

Bing might not be as popular as Google, but it’s quickly becoming a key player in how people discover businesses—especially as AI becomes part of everyday life.

For Gold Coast businesses, this is an opportunity you can’t afford to ignore. Take a few simple steps now, and you’ll position your business to thrive in the AI-driven search landscape.

Ready to take your local SEO to the next level?

If you’re not sure where to start, reach out! We’re here to help Gold Coast businesses succeed in this ever-changing digital world.